One of the most memorable aspects of a commercial is often the music used. It has the power to evoke emotions, create a lasting impression, and even make us want to purchase a particular product. The Kraft Cheese commercial is no exception, with its catchy and upbeat tune that leaves viewers humming along.
The Song That Makes You Want to Grab Some Cheese
So, what song is used in the Kraft Cheese commercial? The answer lies in a track called “Cheesy Goodness.” This lively and infectious tune was specially composed for the commercial to complement the visuals and enhance the overall message.
Why Music Is Important in Commercials
Music plays a crucial role in advertising because it helps to create an emotional connection between the audience and the product. In the case of Kraft Cheese, the goal was to convey a sense of joy, indulgence, and satisfaction that comes from enjoying their delicious cheese products.
The Power of Catchy Tunes
One of the reasons “Cheesy Goodness” works so well is its ability to get stuck in your head. The repetitive melody and upbeat rhythm make it instantly memorable. This catchiness ensures that viewers will associate the song with Kraft Cheese long after they’ve seen the commercial.
The Visuals That Accompany the Song
To further enhance the impact of “Cheesy Goodness,” Kraft Cheese employs vibrant and mouth-watering visuals throughout their commercial. The combination of colorful cheese slices, melting cheese oozing out from sandwiches, and happy people enjoying cheese-based dishes creates a sensory overload that perfectly complements the infectious music.
The Role of Lyrics (or Lack Thereof)
You may have noticed that “Cheesy Goodness” doesn’t feature any lyrics. This deliberate choice allows the music to speak for itself and keep the focus on the product. By removing language barriers, the song becomes universal, appealing to a broader audience.
The Impact of Music in Advertising
Music has a profound effect on our emotions and memory. When we hear a specific song, it can transport us back to a particular time or place. Advertisers understand this power and use it strategically to create an emotional bond between their product and consumers.
How Kraft Cheese Benefits from “Cheesy Goodness”
Kraft Cheese’s decision to create an original song like “Cheesy Goodness” sets them apart from competitors using licensed music. By associating this catchy tune with their brand, they have effectively established a unique identity that resonates with viewers.
The Importance of Consistency
Consistency is key in advertising, and Kraft Cheese understands this concept well. By consistently using “Cheesy Goodness” across various commercials and platforms, they reinforce their brand message and build strong brand recognition among consumers.
A Lasting Impression
The ultimate goal of any commercial is to leave a lasting impression on viewers. In the case of the Kraft Cheese commercial, the combination of “Cheesy Goodness,” mouth-watering visuals, and a sense of joy creates an experience that lingers in our minds long after we’ve seen it.
While you may not have known the name of the song used in the Kraft Cheese commercial before reading this article, you can now appreciate its significance. “Cheesy Goodness” is more than just background music; it’s an integral part of the overall advertising strategy that leaves us craving some delicious cheese.