When it comes to grilling and barbecuing, there are few things more important than the sauce. A great BBQ sauce can take a dish from average to outstanding, and there are so many options out there that it can be tough to choose just one.

So, what is the best-selling BBQ sauce in the US? Let’s take a look.

What Makes a Great BBQ Sauce?

Before we get into the top-selling BBQ sauces in the US, let’s talk about what makes a great BBQ sauce. There are a few key components that any good sauce should have:

  • Flavor: This is obviously the most important part of any BBQ sauce. It should be sweet, tangy, and savory all at once.
  • Texture: A good sauce should be thick enough to stick to your meat but not so thick that it’s gloopy.
  • Heat: Whether you like your BBQ sauce mild or spicy, it should have some level of heat to balance out the sweetness.

The Top-Selling BBQ Sauces in the US

So, with those criteria in mind, what are the top-selling BBQ sauces in the US? Here are five of the most popular options:

Sweet Baby Ray’s Original Barbecue Sauce

Sweet Baby Ray’s is one of the most well-known names in BBQ sauce, and for good reason. Their original flavor is a perfect balance of sweet and tangy with just a hint of smokiness. It’s also incredibly versatile – you can use it on ribs, chicken, pork chops, or even as a dipping sauce for fries.

Kraft Original Barbecue Sauce

Kraft may not be known for their BBQ expertise, but their original flavor sauce is a crowd-pleaser. It’s slightly sweeter than some other options on this list, but it still has a nice tang to balance it out. Plus, it’s very affordable.

Bull’s-Eye Original Barbecue Sauce

Bull’s-Eye is another classic BBQ sauce brand, and their original flavor is one of the best-selling sauces in the US. It has a bold, smoky flavor that pairs perfectly with grilled meats. It’s also great for dipping or even as a marinade.

Stubbs Original Bar-B-Q Sauce

If you’re looking for a BBQ sauce with a little more heat, Stubbs Original is a great option. It has a smoky, spicy flavor that will give your meat a nice kick. Plus, it’s made with all-natural ingredients and has no high fructose corn syrup.

Jack Daniel’s Original No. 7 Recipe Barbecue Sauce

For something a little different, try Jack Daniel’s BBQ sauce. It has a unique flavor thanks to the addition of Jack Daniel’s Tennessee Whiskey. The whiskey gives the sauce a slightly sweet and smoky taste that sets it apart from other options on this list.


There are so many great BBQ sauces out there that it can be tough to choose just one. However, if you’re looking for something reliable and popular, any of the sauces on this list would be a great choice.

Whether you prefer sweet or spicy flavors, there’s something here for everyone. So fire up your grill and get ready to enjoy some delicious barbecue!