What Happened to Stubbs BBQ Sauce?

If you’re a fan of barbecue, chances are you’ve come across Stubbs BBQ Sauce at some point. Known for its bold flavors and high-quality ingredients, Stubbs has long been a favorite among grillmasters and food enthusiasts alike.

However, in recent years, some fans have noticed changes in the sauce’s taste and consistency. So, what happened to Stubbs BBQ Sauce?

The Story Behind Stubbs BBQ Sauce

Before we dive into the changes, let’s take a moment to appreciate the history of Stubbs BBQ Sauce. The brand was founded by C.B.

Stubblefield, a blues musician turned pitmaster from Lubbock, Texas. Stubblefield’s passion for music and barbecue led him to create his signature sauce, which quickly gained popularity in the local community.

Stubbs BBQ Sauce was known for its rich flavor profile that combined tangy sweetness with a hint of smokiness. Made from all-natural ingredients like tomatoes, vinegar, and molasses, it quickly became a staple in many households.

A Change in Ownership

In 2015, the original makers of Stubbs BBQ Sauce sold the brand to McCormick & Company – a global leader in spices, seasonings, and condiments. While this transition brought new opportunities for growth and distribution, it also marked a notable shift in the sauce’s recipe.

One of the most significant changes was the addition of artificial flavors and preservatives to extend shelf life and reduce production costs. This alteration resulted in subtle differences in taste that long-time fans noticed right away.

Changes to Flavor Profile

Prior to the acquisition by McCormick & Company, Stubbs BBQ Sauce boasted a bold flavor profile that resonated with barbecue enthusiasts. The original sauce had a perfect balance of sweetness, tanginess, and smokiness.

However, since the acquisition, some fans have reported a milder flavor and less pronounced smokiness. The addition of artificial flavors and preservatives altered the sauce’s original taste and left some longing for the old recipe.

Quality Control and Consistency

Another aspect that fans have noticed is a change in consistency. The original Stubbs BBQ Sauce had a thick texture that clung to meat, enhancing its flavor. However, after the change in ownership, the sauce became thinner and more runny.

This change in consistency affected not only the overall mouthfeel but also how well it adhered to grilled meats. Some fans found that the new formula didn’t coat their food as effectively as before.

The Future of Stubbs BBQ Sauce

While some fans are disappointed with the changes to Stubbs BBQ Sauce, it’s essential to remember that taste preferences can be subjective. What one person may find lacking in flavor, another may appreciate for its milder profile.

That being said, McCormick & Company is aware of the feedback from loyal customers and has been working on improving the recipe to bring back some of the original flavors and consistency that made Stubbs BBQ Sauce so beloved.

In conclusion, what happened to Stubbs BBQ Sauce can be attributed to changes in ownership and production processes. While these changes have brought about differences in taste and consistency, efforts are being made to address customer concerns. As with any brand evolution, it’s important to adapt while staying true to your roots – something Stubbs BBQ Sauce aims to achieve as it continues its journey in the world of barbecue sauces.